Pay-per-click campaign management

Once the SEO has been completed we find that an effective and well planned Pay-per-click Campaign compliments the objectives of most companies in generating additional traffic to an optimised site.

What is Pay-per-click Campaign Management?

Paid, or sponsored, results appear alongside organic, or regular, results on the major search engines. Ads also appear within content pages of publishers who have signed up for the Search Engine’s program (e.g. Google Adsense). When searchers click on these sponsored results, a payment is triggered from the advertiser, the proceeds of which are split between the publisher and the Search Engine. To use a simple analogy, if organic SEO is like buying a car, paid SEM is like renting one!

Why do you undertake Pay-per-click Campaign Management?

Research demonstrates that, whilst 65% of searchers hardly ever click on sponsored results, the 35% who do tend to click on them regularly. As such, a paid campaign is an important complementary optimization tool, alongside our more regular organic campaigns. Paid campaigns can also be heavily qualified (i.e. to be served only to certain audiences and only when they type certain things). This permits you to better target searchers who are more likely to then convert into actual customers. Paid listings also deliver traffic immediately, whilst organic SEO campaigns may take up to a year to become truly effective.